As part of an integrated re-positioning and re-branding exercise, we created a series of Radio spots for Door Stop. Using humour, insights and slice-of-life situations, the Radio spots brought home the benefits of a great door from Door Stop.
Overview
Door Stop is a WA-based Pivot and Bifold Door manufacturer and retailer.
Door Stop wanted to break into the door market by positioning itself as the Pivot and Bifold specialists of WA. Our goal was to ensure that this message was communicated consistently across Press, Radio, and Web.