The campaign titled: ‘Prepare Yourself’ was a clever elaboration of the consequences of wearing Mia Lingerie. the campaign was carried through with Branding Press, Posters and POS components. And highlight, in a cheeky, memorable way, the uncontrollable passion you can expect after purchasing this sexy lingerie.
Overview
Mia Lingere is a chic fashion brand selling a beautiful range of sexy lingerie.
We wanted to communicate the sensual, hot impression that Mia Lingerie would leave on its customers (and their partners). Using the tool of thermal imagery, we created a Print campaign that was fun and creative and brought ‘hotness’ to a new level.
The second Print campaign revolved around the passion that Mia Lingerie was sure to inject into any relationship.