TV Advertising
Grow Your Business With TV Advertising In Perth
TV Advertising is the number one medium when it comes to influencing purchasing decisions. This makes it an incredibly powerful form of Advertising, especially considering that Australians watch nearly 3 hours of TV per day on average (Neilsen). We’re an advertising agency Perth that can help you succeed with TV.
TV Advertising Agency
Time and time again, studies reveal that TV is the number one influencer on purchasing decisions in advertising. Part of that is because a strong TV campaign combines both audio and visual elements to emotionally connect with viewers as opposed to just one or the other.
When it comes to creating your TV ad, the quality that really differentiates us from other businesses is our Integrated Approach. Using our Integrated Approach, we design your TV advertisements based on the core message that your business is trying to communicate to your target audience.
We take into account how the TV advertisements could extend to print advertising, radio advertising and more. We aim to create TV ideas that are malleable and transferrable across all mediums, so your message is reinforced no matter how your customers choose to interact with your brand.
In addition to the production of the commercial/s, our creative agency Perth can also assist with media buying and planning (getting the ad/s on air). Our media buying and planning experts can create a media schedule that ensures your ad gets in front of the right eyes, and negotioate the best price available from the TV stations.
MIDALIA STEEL
Midalia Steel stocks the largest range of steel in Western Australia. We were tasked with communicating this message in an entertaining and memorable way.
While Midalia Steel has a wide target audience, the rural sector makes up a significant portion of this, so the TVC had to appeal to this market. Bikes and motocross are an intrinsic part of life in the farm, so creating the theme was a natural decision.
Keeping the main message front and centre was of course essential, as was getting their lovable mascot ‘Bruce’ to play the starring role. Once we had these elements in place, it was just a matter of taking the (creative) leap. Literally!
- Why is TV Advertising a good investment?
Advertising on TV is one of the most effective advertising methods. It’s an investment with a high likelihood of success if done well. The massive reach of TV does wonders to attract new customers and clients. TV even acts to compliment digital advertising by driving traffic towards online campaigns.
- Advertising on TV and its several advantages:
- TV advertising has a larger reach than most local newspapers and radio stations.
- Advertising on TV lets you reach viewers when they are most attentive
- TV advertising benefits from letting your customers see your product in action.
- TV is statistically the medium most likely to drive sales.
TV Advertising
As Relevant As Ever
Even with the continued growth of digital marketing, TV advertising remains one of the most effective mediums available. Ad Impact has years of experience producing excellent work on TV. This still incredibly influential medium could help take your business to the next level.
The Benefits of TV Advertising
Wide Reach: Nearly every household in Perth has a TV. Even with the increase of use in streaming services, traditional TV ads still reach an enormous amount of people. Even today, the audience for TV ads remains staggeringly high.
- Trust and Credibility : ETV advertising still carries with it a prestige not seen in other mediums. Because the barrier to entry is higher, having your business advertise on TV grants it a credibility that is unparalleled in any other form of advertising.
- Localized Targeting : TV ads are still an effective way to target key demographics. TV ads can be broadcast to specific locations, reaching the cohort of customers that you’re seeking.
- The Cost Of TV Advertising In Perth : The cost of a TV ad varies based on the time slot, the size of production, the channel it airs on, the frequency at which it is aired and many other factors.Ad Impact works to make its TV ads as cost-effective as possible, whilst retaining its professional level of quality. Our TV ads are made to be memorable and produce as much value as possible for our clients.
What’s The Best Time Slot For A TV Ad?
At Ad Impact, we conduct careful market research before we identify when an ad should be aired. We take into account multiple factors like audience behaviour, seasonality, holidays, budgets, campaign goals and the competitive landscape to determine the most suitable time for an ad.
Why Choose Ad Impact For TV Advertising?
Ad Impact has an incredible level of knowledge of the advertising landscape of Western Australia. Being one of the leading advertising agencies in Perth, we employ seasoned professionals with years of experience in TV advertising. Our team of experts can produce exquisitely creative ads that help make up memorable campaigns. We effectively track the results from our commercials and report on the progress. We also maintain strong relationships with local TV stations, which allows the process to be even more streamlined and cost-effective.
MORE INFORMATIOn
How much does it cost to advertise on TV in Australia?
The costs can vary based on several factors. These include the frequency of the ads, the time slot, the channel used and the size of the production. Ad Impact works to produce TV ads that are as profitable as possible.
How do I advertise on TV?
Ad Impact can take care of it for you. Thanks to our long-standing relationships with TV stations, all you need to do is meet with us and discuss what you want to communicate. We create the campaigns, produce the ads and deal with the stations directly.
Can I advertise on Smart TVs?
Yes. Ads on smart TVs (also known as connected TV advertising) allows you to deliver ads through internet connected devices. It is a form of digital advertising that appears within streaming content, like alongside livestreams or streamed TV shows.
Need More Than Just TV Advertising?
We Are A Full Service Advertising And Digital Agency
TV Advertising FAQs
Which TV advertising formats do you offer?
Our TV advertising campaigns come in various formats. Differences are mainly found in the lengths of the commercials used, with 15, 30, 45, 60 and 90-second durations available.
It’s important to note that different ad lengths serve different purposes. For instance, 15-second commercials are good for affirming brand presence, while 30-second commercials are designed for attracting viewers' interest and engagement. Using a combination of different ad lengths tends to be the most effective strategy while running a TV ad campaign.
How do you calculate the cost per thousand impressions?
The cost per thousand impressions (CPM) is found by multiplying the total media cost by 1000, and dividing the resultant value by the total number of impressions.
What time of the day is most profitable to advertise on?
It depends on your service/product, the objective of your campaign, the size of your budget and who your target audiences are. There is no one-size-fits-all time of the day that offers the most profitable ROI. For more information, call Ad Impact -- a TV advertising agency in Perth.
How do you measure the effectiveness of a TV advertising campaign?
Information and data gleaned from official sources, plus the use of our own analytical software equips Ad Impact with the research that is needed to accurately analyse the effectiveness of a TV advertising campaign. From relevant statistics, our team develops comprehensive TV advertising campaign reports, sector analysis and competitor analysis. We also look at the most important indicator for advertising success: sales and lead data.
Client Testimonials
Having worked with many advertising agencies over the years I found the professionalism & creativity shown by Ad Impact second to none. They invested time in truly understanding our business and provided fresh insight on how to identify what the market was really looking for from us.
Ralph Canterino
General Manager
The team are nothing short of outstanding! Very organized, very experienced and the best service I have received from an Agency.
Shabir Sass
General Manager
The team assisted us with a brand and website revamp. They listened to our vision, understood our brand and were enthusiastic, creative and professional throughout our dealings. I would have no hesitation in recommending Ad Impact to anyone searching for a professional and personable team to help with their advertising needs.
Jonathan Clews
Global Marketing Manager
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